Is this real, or an internet gag?
Given that “chilean sea bass” is a made-up name, anyway, why not? 
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Marketing stunt. Appears to be working.
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If they rename Goldfish to Redfish, the price will double.
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Anyone that worked in restaurants in the 90s when Chilean Sea Bass was the rave knows that it was rarely served.
You guys were all eating Grouper.
EDIT: At least I think it was the hot fish in the 90s. Was there another red striped bass that was the rave then?
EDIT 2: It was red snapper I was thinking of, but apparently grouper works well for bass too.
Sort of like when IHOP was changing its name to IHOB, Int’l House of Burgers.
Yes I thought of that later. Wonder if it is the same ad agency. I think there’s some other brands that have done similar stunts over the years.
Right, coz nothing settles a hungry kid more than a handful of cheese-tinged crackers.
BS. I associate Goldfish with late-night study sessions, at least in my case. But also pot-heads with munchies. NOT my case.
They work for my niece and nephew.
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Is this rant tongue in cheek? Goldfish are a kids staple. This is the year 2024, but they sure were when my kid grew up. They’re actually more nutritious than most other mainstream snacks.
Goldfish-in-cheek. Mmmm! Now I’m hungry for more!
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Having grown up in Chile (or at least a few years) I can say that nothing from our Gulf tastes like “pescado.” Which is all we ever called it. We literally called it, “fish.”
But it was never the preferred catch. That was “congrio.”